top of page

Portfolio

Narrative Writing: Stumbling into Stoicism ​This piece explores resilience, emotional regulation, and inherited values through personal storytelling. It showcases my ability to analyze human behavior, convey psychological nuance, and build a clear emotional arc—skills that translate directly into content strategy, UX research, and story development work. How to take an exam: •    Skim through the entire exam first. •    Don’t waste time on questions you don’t immediately know; answer everything you’re confident about first. •    Once done, return to the questions you skipped. •    Try your absolute best to answer them. If there are only ten minutes left and you're hopeless, get creative—but be discreet, and don't get caught. My father shared this particular nugget of wisdom when I was about six or seven, around the time kids start taking their first exams. I’ll plead the fifth regarding academic dishonesty, though. I took this advice less as literal instruction and more as a lesson in creativity, staying calm under pressure, thinking outside the box, and recognizing that there’s always another way out. My father embodies those qualities perfectly. He’s the kind of guy who could talk to a man pointing a gun at his head and somehow walk away alive. He started his life in a remote village without electricity or running water, yet his sharp instincts and relentless hustle carried him forward. Life tested him repeatedly—he failed at countless ventures. But each time he fell, he got back up and figured out his next move. Through literal blood, sweat, and tears, he gained business insights only learned in the brutal, dog-eat-dog world of commerce. If you think I’m exaggerating, I’m not. He was scammed or betrayed by close acquaintances for large sums of money at least half a dozen times—just the ones I personally witnessed. Ironically, it’s usually the people closest to you who cause the most damage, simply because they know you best. Having moved across the globe, traveled extensively, grown up with an entrepreneurial father, and worked years in retail and professional environments, I’ve encountered an unusually wide range of people for someone relatively young. Those interactions have given me a broad frame of reference and a genuine curiosity about how others live. This openness pairs perfectly with my love of learning. I don’t form opinions quickly. I study, observe, and wait until I understand something fully. It wasn’t intentional, but somewhere along the way, I became rather stoic. I started looking at everything with analytical detachment. It’s served me well—keeps my mind from reacting too fast, keeps my ego in check, keeps me open to new ideas. But even stoicism has its limits. Just when you think you’ve mastered the art of “expecting the unexpected,” someone you grew up calling uncle—a family friend—shows you how fast people can change. Watching someone discard years of friendship for the right price is deeply disillusioning. By the time I was ten, our family had just risen above middle class. Then we hit reset. We moved to the States, back to zero. My dad refused to work for anyone else, so naturally, he opened a small business. For the first time, my mother worked outside the home. She hustled just as hard as my dad—raising four kids, supporting the family emotionally and practically, and somehow still holding everything together. Both of them gave everything to create a stable life for my sisters and me. By nineteen, I started seeing my parents as people, not just “parents.” By thirty, they’d already had their fourth child—me. Now that I’m approaching that age, it hits differently: they were basically kids raising kids. And that shift makes empathy a whole lot easier. We still argue. But I don’t carry resentment. I can’t control how they raised me. I can only control how I respond. Choosing to see them as young, struggling parents freed me from bitterness. And that, my dudes (gender-neutral), is stoicism in action. Stoicism means accepting what you can’t control, and focusing on what you can. Instead of spiraling about the impossible, it invites you to focus on the possible. It echoes my dad’s exam advice: don’t get stuck on what you can’t solve right away. Answer what you can, then get creative with the rest. This logic has turned out to be one of the best tools I have for managing OCD and anxiety. When my brain throws terrifying, irrational thoughts at me, stoicism reminds me: they’re just thoughts. They’re not reality. Even at my worst, I repeat to myself: They’re just thoughts. I’m okay as long as they stay thoughts. I’m not actually public enemy #1. I didn’t set out to be stoic—but through a combination of my father’s teachings and my life experience, I stumbled into it. And it’s saved me more than once. Another unspoken lesson my father taught me was resilience. No matter how many times life knocked him down, he got back up. And not just got up—he leapt toward opportunities most people couldn’t even see. He didn’t talk about hardship. He didn’t dramatize it. He just lived it. And through that, he modeled something powerful: strength without noise. Of course, I inherited this in my own way. I became exceptionally good at compartmentalizing. Even during periods of severe mental (and sometimes physical) distress, I managed school, jobs, internships, and family responsibilities. I kept going. I pushed myself relentlessly. My brain labeled me a failure at every turn, no matter what I accomplished. The cognitive dissonance was baffling, but familiar. Despite how bad it got, I never let life pass me by completely. I tried my best to seize the moments, even when my own mind fought against me. Had I listened to my constantly doubting, spiraling and irrational thoughts, I might’ve checked out entirely. Instead, I lived—even if at times, it was only through muscle memory. Living, even passively, is still better than not living at all. Now, almost two decades into this journey of chaos, humor, and healing, my parents are finally thriving. They’re not flying business class or staying at five-star resorts, but they take international trips, fly economy, stay modestly, and actually enjoy their lives. And that brings me a kind of joy I didn’t expect. They earned it. Given the way I was raised, it’s no surprise I abandoned comfort in favor of potential. No surprise I became the kind of person who constantly asks, how far can I go? After all, I really am my father’s daughter.

UX Strategy: Conversion Brief A friction-heavy purchase flow, disconnected analytics, and underutilized promotional wins—this brief unpacked the disconnect between traffic and conversion. I broke down the barriers, built a roadmap, and helped a small business start thinking like a scalable platform. Executive Summary This brief analyzes web performance and user behavior patterns to surface friction points and conversion barriers. It outlines actionable recommendations to streamline the user experience and boost site-driven sales through improved engagement, functionality, and strategic positioning. Key Challenges - The site currently offers no direct path for customer transactions (e.g., quotes, orders). - All actions are mediated through sales reps, increasing user friction and losing potential conversions. - High site visits have not translated into proportional sales growth. Insights from Analytics - Visitor growth is not linked to revenue growth, suggesting poor conversion architecture. - Promotional campaigns significantly increase both engagement and revenue, especially in early stages. - Unique visitors show greater revenue potential, reinforcing the need for acquisition-focused features. Recommendations - Enable Direct Online Transactions: Let users create accounts, request quotes, and place orders. Reduces sales rep workload and shortens purchase funnel. - Build Engagement Infrastructure: Track user actions like product views or quote starts to create retargeting opportunities and map behavior flow. - Invest in Scalable Features: Create a responsive platform that supports self-service, account management, and global user paths. - Leverage Promotional Timing: Use early-phase promotions to drive urgency and design messaging to sustain sales beyond the promo window. - Position for Differentiation: Focus messaging on ease of transaction and responsiveness-areas where competitors may fall short. Strategic Takeaway The website is more than a product catalog-it's the primary interface for customer experience. Upgrading its functionality and aligning with user expectations is essential for unlocking scalable growth. Key Conversion Barriers Identified - No quote/order system on site - No user login or saved data path - Reliance on sales reps for all steps - Lack of post-promotion engagement strategy

Case Study: Navigating Identity Through Parasocial Connections Introduction The quiet hours of the night have always been my sanctuary. At 2 AM, while the world slept, I found solace in the glow of my screen. It was during these hours that I delved into studies, completed work, and immersed myself in media. This nocturnal routine, though comforting, came at the cost of sleep and daytime functionality. Yet, it was within this solitude that I began confronting a deeply personal struggle: my internalized homophobia. The Struggle with Self-Acceptance Despite being open-minded about others' sexual orientations, accepting my own was a daunting challenge. The societal norms I had internalized made the idea of deviating from heteronormativity terrifying. I lacked a framework for existing outside of it, leaving me feeling isolated and confused. The Role of Media in Self-Discovery My journey toward self-acceptance took an unexpected turn when I discovered Asian LGBTQIA+ media. Prior to this, my understanding of the LGBTQIA+ community was largely academic—informative but emotionally distant. The discovery of gay Asian entertainment, particularly the Chinese TV show Addicted, based on the book Heroin, provided a new perspective. Addicted gained immense popularity, leading to its abrupt ban by the Chinese government mid-airing. The censorship extended to prohibiting the lead actors from appearing together publicly. This blatant act of suppression was my first encounter with documented queer censorship, and it ignited a sense of solidarity within me. For the first time, I felt a personal connection to the struggles of the LGBTQIA+ community. Parasocial Relationships and Emotional Resonance The show's sudden end propelled me to seek out the translated book, which I devoured in one sitting. The story spanned a decade, filled with laughter, heartbreak, and tears. Despite its flaws, the narrative stirred emotions I hadn't realized I was capable of feeling. It highlighted the kind of unconditional love I yearned for but felt unworthy of due to my internal battles. This experience exemplifies the concept of parasocial relationships—one-sided emotional bonds formed with media figures. Research indicates that such relationships can provide significant psychological benefits, especially for marginalized groups. A study published in the Journal of Homosexuality found that parasocial relationships with LGBTQ YouTubers moderated the links between family support, loneliness, and depression symptoms among LGBQ emerging adults living with their parents during the COVID-19 pandemic . Reflection and Realization Engaging with Addicted allowed me to explore aspects of my identity in a safe and controlled environment. It provided a mirror to my own experiences, helping me process complex emotions and fostering a sense of belonging. This parasocial connection was instrumental in my journey toward self-acceptance, illustrating the profound impact media can have beyond mere entertainment. Conclusion My experience with Addicted underscores the transformative power of media and parasocial relationships in navigating personal identity. It highlights the importance of representation and the need for diverse narratives that resonate with varied experiences. As content creators and consumers, recognizing and embracing this potential can lead to more inclusive and empathetic storytelling.

The Digital Evolution of Sports Betting: A Personal Reflection In the early days of vaping, it was marketed as a safer alternative to smoking—a tool to help people quit cigarettes. Instead, it introduced nicotine to a whole new generation, many of whom might never have picked up a cigarette in the first place. The convenience, sleekness, and pseudo-safety of it all made it easier to get hooked. I can’t help but see the same pattern playing out with online sports betting. What used to require a trip to a physical casino or betting parlor is now a swipe away. Sports betting apps have taken gambling from an occasional event to a casual, constant presence in people’s lives. The pitch is frictionless: sign up, place a bet, maybe win big—repeat. It’s marketed like a harmless little thrill, but that packaging is deceptive. And I know, because I signed up myself—at first, for research. That’s how it started: curiosity. I wanted to see how the app worked, how bets were structured, what kind of experience was being offered. But within a week, I understood just how slippery the slope could be. It wasn’t the betting itself that got to me—it was how surgically engineered the entire system was to keep me in. The app sent me push notifications constantly: during halftime, on lunch breaks, on slow evenings when I was clearly at home and had time to kill. “Bet now and get a 50% deposit bonus.” “We’ll double your next bet.” “Risk-free $10 wager!” It wasn’t just a reminder—it was a callout. The app seemed to know exactly when I’d be most likely to give in. And honestly, sometimes I did. Phones are already an extension of our bodies. Combine that with dopamine-driven design and financial incentives? It’s dangerous. These apps are masters of the nudge—timed perfectly, phrased cleverly, always baited with urgency or “free money.” To someone prone to addiction—or just someone in a vulnerable mental state—that’s more than tempting. That’s a trap. Now throw inflation into the mix. We’re living through a time where the cost of living is going up faster than most people’s incomes. Groceries are expensive, rent is a nightmare, and savings accounts are emptier than ever. When you’re under financial pressure, your brain is wired to search for shortcuts. Anything that even feels like hope gets magnified. So when a shiny app tells you, “This might be your lucky day,” you listen. Of course, you know the odds aren’t in your favor. But desperation makes people impulsive. And the betting apps know that. They’re not just betting on sports outcomes—they’re betting on you to break. The worst part? They’re pretty good at winning. From a business standpoint, it’s genius. The algorithms are designed to notice your behavior and keep you engaged. If you haven’t bet in a while, they’ll hit you with a “free play.” If you’ve lost a lot, they’ll toss in a “risk-free” bet to lure you back. Every tap is tracked. Every hesitation is measured. Every deposit is a signal to keep going. And if your brain is already used to chasing quick hits—likes, views, dopamine—then betting becomes just another digital high. Except now, instead of losing time or attention, you’re losing money. And depending on how deep you go, you could lose a lot more than that—your peace of mind, your relationships, your sense of control. The U.S. sports betting market is projected to hit $140 billion by 2028. It’s creating jobs, sure—tech, marketing, customer service, legal, you name it. But it’s also creating chaos for a not-insignificant number of people. In New Jersey alone, calls to gambling helplines have jumped by 277% since online sports betting was legalized. And that doesn’t account for the ones who never call. I didn’t. I just stopped logging in. But that moment—when you realize a thing that was supposed to be entertainment is making your heart race in a bad way, or making you skip meals, or making you keep secrets from people you love—that moment sticks. I’m not saying sports betting should be illegal. I’m saying we need to be honest about how it’s being built and marketed. The apps themselves aren’t inherently evil. But the systems behind them—the ads, the data, the manipulative incentives—are built to exploit your impulses. Especially if you’re already struggling. Vaping was supposed to help people quit smoking. Instead, it turned teenagers into lifelong nicotine addicts. Online sports betting may have been designed to give adults more freedom to place a harmless bet from home—but let’s not pretend it stops there. When addictive systems are wrapped in convenience and handed out like entertainment, the results are predictable. Humans are habitual creatures. We fall for the same tricks, again and again. And every time we do, we act like it’s new. But it’s not. This is history repeating itself—digitally optimized and conveniently packaged in an app you can’t stop checking. We can’t afford to act surprised. If you or someone you know is struggling with gambling addiction, help is available. The Substance Abuse and Mental Health Services Administration (SAMHSA) offers a free, confidential helpline 24/7 at 1-800-662-HELP (4357). They provide treatment referrals and information services for individuals and families facing mental and/or substance use disorders.

Attached: Reflection on Attachment Theory I was repeatedly recommended to read Attached and I finally gave it a try. Attached by Amir Levine and Rachel Heller breaks people down into three core attachment styles: Anxious: constantly seeking reassurance, terrified of abandonment, emotionally explosive. Avoidant: prioritizes independence, emotionally closed-off, allergic to vulnerability. Secure: the holy grail—comfortable with intimacy, confident in independence, allergic to chaos. Rather than explicitly stating my attachment style, let me share the parts of the book that provoked visceral reactions in me. Maybe you can figure it out. Reading about the behaviors of anxiously attached people made me seethe. I was fuming, flipping through pages that described exact patterns of a past relationship. And not only that—I was angry. Unnaturally angry. Imagine being the recipient of those behaviors in real time, trying to stay chill, and then months later reading a breakdown of those same actions, now packaged with psychological justification and “they just need more reassurance” energy. Yeah. No thanks. Attached infuriated me. Like, throw-the-book-across-the-room levels of fury. The anxious attachment examples described behaviors that, in my eyes, were borderline crimes—or at the very least deeply immature and completely unacceptable. People in these scenarios were literally stalking their partners, invading their privacy, emotionally dumping, and generally being walking chaos machines. And the book’s tone? Oh, poor anxious babies. They just care too much. Excuse me? You don’t get to violate someone’s boundaries and then act like it’s love. That’s not love. That’s manipulation wrapped in insecurity and served with a side of codependency. But the book kept justifying it. It kept framing their behavior as tender and deeply human, while treating avoidant types like the enemy. Like, “Hey, avoidant people—stop being emotionally constipated and start accommodating your anxious partner’s spirals.” As if we’re the ones causing the problem just by breathing. Now just to be clear: avoidant types aren’t saints. We can be cold. Unavailable. Terrified of intimacy and too proud to admit it. But at least we’re not leaving 50 missed calls and 70 unanswered texts. I fully acknowledge that this is an irrationally enhanced reaction to a self-help book. But the fact that it pissed me off this much says everything. I wasn’t just avoidant—I was offended on behalf of avoidants everywhere. It’s a brilliant book. Seriously. The reason it got under my skin so deeply is because it’s well-written and accurate enough to hit my exact nerve. It held up a mirror I wasn’t ready for. And in that mirror, I saw all the ways my hyper-independence wasn’t just a personality quirk or a side effect of being young and wild. It helped me make sense of who I am, what I need, and explained a relationship in the past that had left me confused and frustrated. It helped me learn to steer clear of certain kinds of people. Mental illness is already irrational and uncontrollable—the least I can do is not give it more chaos to feed on. Especially the kind that shows up in the form of a girl stalking me online and writing me love notes the size of a novella. Speaking from personal experience.

bottom of page